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SEO整站优化,值得注意的4个细节

SEO日常工作中,我们最为常做的几件事情就是批量的生产内容,定期更新链接,这基本上是每个SEO人员常做的一些事情,但有的时候,我们仍然会忽略一小问题,比如:内链,外链,关键词匹配,用户体验等。 

特别是当我们在做整站分析的时候,尤为重要。 

那么,SEO人员,整站分析,应该关注的4个方面有哪些? 

根据以往SEO数据监控的经验,蝙蝠侠IT,将通过如下内容阐述: 

SEO

1、内链布局 

合理的构建内链有利于搜索引擎快速的识别每个页面的主题性以及页面权重,因此,每隔一段时间,我们就需要定期审查内部链接: 

①是否由于网站cms系统插件的调整,而大量丢失。 

②特定目标URL地址的关键词锚文本,是否高度的重围,而没有多元化,比如:利用百度相关关键词。 

③内链的推荐是否具有高度的相关性。 

④内链的数量,不同关键词的占比(几乎很少SEO从业者会统计这个指标) 

2、外链结构 

对于目前而言,你是否仍然在长期寻找高质量外链资源,特别是百度针对大量论坛进行严格审查之后,想要试图进行有效的外链发布变的异常困难,因此,我们需要合理的利用,有限的资源,比如: 

①一些质量相对不错的网址导航和网站目录。 

②同行业的友情链接交换,当然如果你是企业,我建议对接一家外链云平台,对方会针对不同阶段,快速的帮助你交换一些高度相关性的友链。 

③新闻源媒体外链,比如:新浪,网易,腾讯,中国网等,这里建议新站上线的时候优先选择,一般是20-30条左右,持续发布1-3周就可以。(当然,价格不菲。) 

其次,我们需要注意的就是多元化外链结构,它包括形态:超链接、锚文本链接、纯文本链接,以及外链类型等。 

3、关键词匹配 

我们知道搜索引擎是一个动态化的过程,在网站建设初期我们通常会花费一定的时间周期去建立网站关键词词库,但随着时间的推移,一些关键字指数都在不断的波动,同时也会衍生出更多的相关性词库。 

这就需要我们定期审查页面URL所对应的关键词是否完美的匹配,它包括: 

①关键词搜索量的变化,如果降低,我们就少量的投入资源到这个页面,反之选择性的提高。 

②同一个关键词排名,是否匹配两个网址。(如果没有特定要求,尽量避免这个情况发生。) 

③关键词与页面之间的定位是否出错,比如:核心关键词用内页排名,而长尾词用栏目页排名。 

4、用户访问 

对于一些网站推广员,我们在做整站运营的过程中,更多的是关注词库的词数,TOP10排名的个数,有的时候我们经常会遇到这样的情况: 

①网站核心关键词排名非常高 

②每天都会有持续稳定的流量 

但就是页面的跳出率非常高,同时,自己的产品与服务也转化率很低,这就需要我们多加思考: 

①审查关键词商业价值,可以参考关键词规划师,避免高指数无转化,浪费SEO资源。 

②审查页面内容布局,思考产生低转化率的因素,如何丰富内容,合理引导转化。 

总结:SEO人员在做整站分析的时候,仍然有诸多细节需要讨论,而上述内容,仅供参考! 

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