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SEO头条:值得深思的几个问题

对于有经验的SEO人员,每天都在关注SEO头条,研究行业“今日热点”新闻,是每个从业人员的必须课,它在SEO项目中,提供宝贵的优化意见,并在实战中,让你脱颖而出。 

那么,哪些SEO头条,值得深思呢? 

SEO,关键词,网站,数据

由于影响搜索引擎排名的因素并多,在讨论这个话题的时候,我们仍然围绕着如下几个老生常谈的元素,展开讨论,供大家参考: 

1、网站外链 

毫无疑问,任何一个SEO专家都在降低外链对排名影响的评级,这毋庸置疑,但在实际操作中,我们并无法规避如下几个问题: 

① 技能 

在SEO的职业生涯中,你并不能永远只操作一个网站,你可能每隔一定周期,就会更换工作,因此,不断积累链接建设的能力,是每个SEO外链推广员不可逾越的环节。 

② 采集 

优质的原创内容,总是得到行业的亲睐,但利弊也是并存,从目前来看,SEO面临最大的挑战就是竞争对手的恶意采集,而解决这个问题的方法,几乎只有通过合理的外链,恢复排名。 

③ 权威 

如果你认真审查过SEO“行业”你会发现几乎只有很少一部分的权威网站,是利用自然链接,维持网站排名的,大部分权重指标比较可观的站点,仍然是在利用“外链策略”。 

2、网站子域 

对于网站子域名与主域之间的关系,几乎有上万篇文章在论证这个问题,大家都是仁者见仁,蝙蝠侠IT认为,如果你有建立子域名的需求,你可能需要考量如下因素: 

① 熊掌号 

我们知道熊掌号强调行业的相关性,虽然不同子域可对应不同的熊掌号,但建立多个熊掌号的同时,我们可能需要考量主题的相关度,比如:典型的教育门户网站,它可以利用子域名区分小学、初中、高中的熊掌号用户。 

② 品牌商 

如果你有关注过互动百科(baike)你会发现它运营了大量的二级域名,基本上都是毫无相关性的,但部分排名却相对可观。 

理由只有一点:对方是知名的品牌企业,而对于中小站点,这个策略从目前来看,貌似行不通。 

3、网站排名 

① 语音搜索 

随着语音识别技术的发展,跟多的移动终端检索,都将通过语音来转化,这对于SEO人员,意味着,我们在日后的工作中,应该更加关注短句子,相关长尾关键词的收集与优化。 

② 精选摘要 

毫无疑问,基于语音检索技术的结构化数据的输出结果,未来百度首条精选摘要,在移动端,将显得格外重要,为此,你有必要进一步了解,其结构优化的基本要求。 

总结:搜索引擎是一个动态的发展过程,没有任何一项策略总会占用SEO头条的首页,这就要求我们,在实战中,不断的总结经验,与时俱进。

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